Data Analytics

The Challenge

Knowledge hidden in your data could be concealing opportunities for growth. Data silos can lead to inaccurate or inconsistent views of your business and obscure understanding and relationships across data. Failure to apply data analytics can hinder your ability to control costs or accurately target your marketing efforts, causing you to lose a competitive advantage. Perhaps most important, not using data analytics as part of your revenue and profit strategies can negatively impact your bottom line. Ask yourself, are you turning your big data into a big advantage?

The Impact

Massive volumes of structured and unstructured data affect every aspect of the American economy and our society. In most enterprise scenarios the volume of data is either too big, moves too fast or exceeds current processing capacity. Traditional relational database management techniques or straightforward use of math/statistics are unable to identify underlying patterns and behaviors that lead to faster, more intelligent forecasting and decision-making.

How May We Help?

Understanding big data and the science required to extract intelligence can seem overwhelming. NJII will work with you to transform your big data into new opportunities to identify potential risks, rewards and a competitive advantage. Put us to work and together we’ll put your data to work.
Data analytics have the potential to reshape our view of the world around us and improve economy, our quality of life and how we engage the future.
Munir Cochinwala


The New Jersey Innovation Institute’s team of data scientists, business leaders and planners have the ability to extract actionable intelligence from large, multi-modal data sets and put it to work in a variety of industry applications. In healthcare, data science that uses non-key attributes and historical data, can be harnessed to identify patients to overcome fraud as well as provide improved patient care based on comprehensive knowledge. With respect to the latter, NJII is actively involved in a major program to compile unified patient records from multiple caregivers to predict and reduce hospital readmissions. In bio-pharma, all-inclusive observations can be applied to identify adverse drug reactions in the absence of a defined human model or to recruit patients for clinical trials while accounting for virtually all environmental variables.
For homeland security and civil infrastructure, where there has been widespread distribution of all manner of electronic sensors, data analytics can be used to make sense out of sensory input to identify everything from hostile troop movements to urban traffic congestion. In smart city applications, data science can be employed to create power grid emulations to avoid widespread blackouts due to adverse weather conditions or protect municipal systems from cyberattacks. In financial services, computational analysis can be used to reveal patterns, trends and associations in day trading, not simply by observing under the bell of the curve but under the tails as well where risks may be hiding. NJIII is using complex matching functions and machine learning to strengthen a defense supply chain by helping to create new networks of manufacturers and suppliers based on their predicted future success.