EZ Waiting Room
Mr. Young a Health IT Connections participant in our Fall 2017 program has expertise in magazines, television, traditional retail, digital commerce, digital creative and internet marketing. While a college undergraduate he co-founded The Source Magazine, arguably one of the most significant cultural phenomena in modern music and popular culture. Under his business tutelage, The Source became one of the most successful magazine launches, with line extensions such as The Source Sports and The Source Awards, in publishing history. Additionally, while simultaneously acting as Associate Publisher at The New Republic Magazine, Mr. Young created one of the most successful direct marketing infomercial campaigns in magazine publishing history.
Currently, he is the CEO of the technology companies EZ Waiting Room and F2F 6Sixty Digital. Apps and platforms related to these companies include ez WaitingRoom, Inflight Reader, zinnApp.com, magMaker® and over one hundred custom-branded magazine apps. He is also the developer/coder of the EasySGO platform for Student Growth/Learning Objective creation and management.
He has served on the National Endowment for the Arts Literary Magazine and Press funding boards. He is also a board member of The Institute for Entrepreneurial Leadership (IFEL) and a Founding Member of Platform.org.
He is a magna cum laude graduate of Harvard University and resides in New Jersey with his wife of 24 years, Karen, and their seventeen-year old son.
One of the most basic and dreaded experiences shared by all when thinking of health care is the time spent waiting in the waiting room and the exam room to see the physician. Physicians, especially primary care and those who are, out of necessity, forced to keep patients waiting before the visit begins, know that the experience is endured but not welcomed by their patients. Traditionally doctors provided magazines in the waiting rooms and/or, more recently, televisions and tablets to be shared by patients. Unfortunately, the magazines, and tablets especially, are an ideal vector for germ and disease transmission and the effort required to decontaminate these items is an unwanted extra burden upon the staff of health care providers. Additionally, the communal television screens in the waiting rooms are in direct opposition to what most consumers are now accustomed – personalized and on-demand viewing from an assortment of content. Thus, doctors have been at a loss as to how to address the needs of their waiting room patients with the current crop of solutions available.
The EZ Waiting Room platform, through the ez WaitingRoom apps for iOS and Android phones and tablets provides the solution to the waiting room conundrum faced by doctors, patients and also the content providers that used to reach patients through the older now shunned means of reaching patients. The apps live on patients’ own devices so that they only contact their own germs. The magazines, books, videos, web newsfeeds, and games are all delivered through the app so that the entertainment is on-demand from a family-friendly curated library satisfying the expectations of the modern mobile consumer.
In the near future, another pain point of doctors will be addressed through the app. Increasingly, doctors complain about the difficulty they have in getting the right information regarding healthy living and health information to their patients to combat the abundance of misinformation the patients are exposed to through their random internet searches. The ez WaitingRoom app will offer doctors a personal library that will be available to their patients. As the ez WaitingRoom app is triggered by geo-locating specific waiting rooms, the library will be delivered by that same geo-targeting to provide doctors a voice on their patients’ mobile devices. All of this is accomplished while preserving the privacy of the patients as they pull the content they want and are only targeted by proximity to a doctor’s waiting room and not by individual targeting.
As disease transmission in hospitals becomes ever more costly through fines, the benefit of removing shared print media and shared screens is clear. “We believe that this policy shift and awareness makes our platform an attractive addition to hospitals and other inpatient facilities” says Ed.
If you are interested in connecting with Ed or learning more about the Health IT Connections Program please contact: Tamara Williams, Marketing Support Planner at Tamara.Williams@njii.com or visit njii.com/healthit