Understanding Your Customers Need: Business Value Proposition Design Workshop

Understanding Your Customers Need: Business Value Proposition Design Workshop

by Melissa Brinksma, May 1, 2017

Businesses FAIL due to a lack of customers. Sounds obvious, right?

But truly understanding who the customers are and what they care about is often THE BIGGEST CHALLENGE for any startup company (whether they realize it or not!) Thankfully there are tried-and-true strategies and tactics for evaluating customer needs, as well as a variety of handy tools to help you put planning into action!

Join us for an interactive discussion exploring the Value Proposition Canvas, a lean-startup methodology developed by the creator of the Business Model Canvas, Alex Osterwalder. This full-day workshop will help you:

  • Derive more meaningful insights from your customer interactions;
  • Update and implement your business and product strategies;
  • Better communicate your unique value to potential customers and investors.

Event will be held at the NJIT/NJII Enterprise Development Center (211 Warren Street, Newark NJ 07103) with free parking included in registration. Tickets are $50/per person and include a light breakfast and lunch.




Travis Kahn is an entrepreneur, startup mentor, and marketing and sales specialist with prior experience in both Fortune 500 companies and technology startups. He currently manages both the Health IT Connections Program, a privately funded cluster-development initiative within the Health IT sector, and the early-stage Health IT accelerator program for the New Jersey Innovation Institute @ NJIT. As part of these programs, Travis and his team utilize the Business Model Canvas and methodologies pioneered by Alex Osterwalder to help founders strategize the development and implementation of innovative products and services.

Outside of NJII Travis works with private clients on early-stage strategy and product development. He is an Adjunct Professor at The New School—Parsons where he teaches Entrepreneurship, and was previously Co-Founder of Industry Networks, a media/education startup, as well as an Adjunct Professor at Stevens Institute of Technology teaching Entrepreneurship. Prior to these roles he was Executive Director of New Jersey’s first technology accelerator, Techlaunch, where he helped build and oversee the launch of 19 new ventures, and held various sales and marketing positions for UBS and Xerox. When not chasing his two young children, he volunteers time mentoring startups and facilitating strategic connections.

The Value Proposition Design Workshop is presented by Greater Newark Enterprises Corporation (GNEC) in partnership with the NJIT/NJII Enterprise Development Center (EDC). For more information, visit the Eventbrite page or contact Abdulai Hussein at 973-242-4132 or Ahussein@gnecorp.org.