Innovation and Collaboration Tools Take Center Stage at SXSW

Innovation and Collaboration Tools Take Center Stage at SXSW

by Stephanie Macias, March 9, 2017

NEWARK, N.J., March 07, 2017 (GLOBE NEWSWIRE) —, a leading provider of business communication and collaboration tools, will feature new APIs that integrate with artificial intelligence (AI) personal assistants and customer relationship management (CRM) at the TechBreakfast Showcase during SXSW.

As hardware from Google, Amazon and others vie for supremacy in the home Internet of Things (IoT) arena, API integration will become even more important. will showcase a working integration with an IoT platform used to place calls through your account.

“This is a logical next step for these devices,” said CTO and Executive Vice President Alon Cohen. “Both Amazon and Google are reportedly considering adding phone calls to their devices, but using APIs we can already accomplish this.” will also unveil an updated CRM integration during SXSW. Working with the best and most trusted software partners, is giving sales and marketing teams at small and medium businesses a truly integrated phone and CRM solution that makes tracking leads through the sales funnel easy.

“We have offered limited CRM integration in the past through partners that were useful to our customers,” said CEO Ari Rabban. “Our improved CRM Integration was built from the ground up using our latest APIs to be robust, extensible, customizable and easy to use for our clients’ sales organizations.”

Like’s class-leading communications and collaboration services in the cloud, these features are purpose built for the needs of micro-startups and medium-sized businesses, yet scalable to grow with our clients.

“Our APIs and feature updates are a direct response to address the challenges that our clients face as they scale,” Rabban said. “We are very excited to have this platform at the SXSW TechBreakfast Showcase to showcase these new features and explore how they will transform business.”

The SXSW TechBreakfast Showcase takes place on March 12 at 9 a.m. and features 25 demos, 15 display kiosks, giveaways, a breakfast buffet and thousands of attendees from the fields of software, hardware, robots, nanotech, biotech and more.

About is a leading cloud business communications and collaboration service for small businesses and entrepreneurs. has been recognized by the INC. 5000 and Deloitte Fast500 and offers flexible, cost-effective solutions and award-winning U.S.-based customer support to almost 30,000 customers across the United States and Canada. Our innovative business solutions include audio and video conferencing, APIs, intelligent call handling, toll-free 800 numbers, virtual phone numbers and wi-fi mobile apps —all starting at as low as $10/month.

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