Contrary to popular belief, branding goes FAR beyond logos and colors. Sharing your story and mission is a major part of your branding and marketing message! Learn the essential elements of crafting and implementing a real brand strategy from Shakira M. Brown, 13 time award-winning PR and Branding expert and CEO of SMB Strategic Media LLC. Shakira, a.k.a. “The Small Biz Whisperer” will share her tips and tricks on how a business of any size can leverage the power of branding including: how to rethink what branding means to you and your customers, understanding the significance of staying on brand, and secrets to building a brand even on the tiniest of budgets. If YOUR priority is to create proposals that lead to higher paying contracts, register to attend this PTAC workshop to get the branding skills you need for 2017.
Learn more: http://njitptac.ecenterdirect.com/