Registration Information


Only all student teams of 1-6:


Industry professionals:

Challenge Description

Described as an American Crisis, the rate of maternal mortality has been steadily increasing for the past decade. The United States is the only industrialized country where the rates of maternal deaths are increasing. New Jersey’s maternal mortality rate (ranked 45th) is nearly twice the national average, according to the United Nations’ 2016 Women’s Health Report. Postpartum Hemorrhage and Hypertension are the leading causes of maternal deaths. Racial disparities persist. Women of color account for almost 60% of pregnancy-related deaths in the United States.

Currently, many women are unaware of the risks for maternal death within the 42 days post-childbirth. The New Jersey Department of Health believes that public education and awareness are critical steps in confronting this epidemic.

Imagine that pregnant and postpartum women have a smartphone app to learn about risk factors, to self-assess post-birth warning signs, and, when necessary, to prompt action and to inform about care options. What would that look like?

If you are interested in being a part of the maternal mortality solution, please take a few minutes to fill out the NJII NJDOH Challenge Interest Form.

  • General Solution Requirements

    An app used by mothers to educate and self-assess post-birth warning signs and risk factors alerting them to take necessary actions.

  • Challenge Timeline

    1.  Registration Closes: January 18th, 2019

    2. Event Day Begins: January 26, 2019

    3. Event Day Ends: January 27, 2019

    4. Winner presents at Innovation Showcase: March 21, 2019

  • Event Day Agenda

  • Judging Criteria

    Projects will be judged on the following four criteria:

    1. Innovation – How innovative is the idea?

    2. Technicality – How advanced is the technology of the project?

    3. Feasibility – How intuitive is the solution? How likely would mother’s use this app?

    4. Alignment – To what extent does the app directly target and communicate maternal mortality risks?

  • Eligibility Requirements

    Participant Requirements

    Participation is open to all students. Students can register on teams of 1-6 people. Participants should have skills in any of the following categories:

    • Prototyping

    • User Interface / User Experience Design

    • Front-End Development

    • Back-End Development

    Mentor Requirements

    Mentor registration is open to all industry professionals.

    Mentors are expected to provide guidance to the student teams and offer industry insights to help improve their projects. Mentors should have expertise in any of the following categories:

    • Clinical Experience

    • Maternal Health

    • Product Development

    • Design Expertise

    • Mobile App Development

    • Data Analysis

    • Business Development

    As a mentor, you are not expected to attend the event all 24 hours. Mentors are expected to be available for at least 1 of the following one-hour time blocks and offer guidance to the student teams.

    January 26, 2019:

    • 12:30pm – 1:30pm

    • 3:00pm – 4:00pm

    • 6:00pm – 7:00pm

    January 27, 2019:

    • 9:30am – 10:30am

  • How to Participate

    1. If you are interested in participating, please click here to register. Participants can register in teams consisting of 1-6 people. The code-a-thon planning committee will review on a rolling basis. Registration is open until January 18, 2019.

    2. If you are interested in being a mentor, please click here to register. Mentor registration is open until January 18, 2019.

  • Intellectual Property (IP) Rights

    Each entrant retains title and full ownership in and to their submission. Entrants expressly reserve all intellectual property rights not expressly granted under the challenge agreement. By participating in the challenge, each entrant hereby irrevocably grants to NJII/ NJ-DOH a limited, non-exclusive, royalty-free, worldwide license and right to reproduce, publicly perform, publicly display, and use the submission to the extent necessary to administer the challenge, and to publicly perform and publicly display the submission, including, without limitation, for advertising and promotional purposes relating to the challenge.

  • Prizes

    1. $1500 prize for winning individual or team

    2. Chance to present at the Innovation showcase on March 21, 2019 at New Jersey Innovation Institute